Is your Search Engine Optimization firm working for you? A majority of SEO firms work only for themselves. Their services only help them make money. Watch what they write to you. If they look like they are offering too many services, they may not be working for you. Watch out for long term contracts, you may end up paying for services that will not rank your keywords.
Questions to ask yourself
Are my keywords being targeted? Is your SEO company telling you they will target several keywords? When this happens, you are getting less links for your main keywords. It is better to focus on a smaller volume of keywords. It is easier to track 5 keywords then it is to 50. If one of your keywords is not performing well, you focus more energy on it.
Am I getting the correct services? Most companies offer several services that are pointless. They want you to feel like you are going to get more bang for your buck. What matters most is amount of backlinks for each keyword. All of linking in the world will not help, if you have errors in your coding. If you check W3C Validation, you will see if your site is coded correctly. If you have issues, seek, a programmer to fix your site’s errors.
What you should do first
Set out goals you want to accomplish and stick to it. Make sure you have a way to track your keywords. Take the time to research your keywords. Find out the local search volume for each keyword. Find out how competitive the keyword is. Come up with a monthly budget and don’t exceed it.
At the end of the day, you should feel like your SEO service is working for you. Make sure your seo company is sticking to your goal. Get monthly reports of complete links, so you can review them. The relationship should not feel one sided. It is your money, make sure you are getting the best return for your investment.