The role content plays in seo, has been debated over the last several months. What has been agreed upon is Search Engine Optimization, you need to have new content on your website. Sites with copied content will be penalized by the search engines.
What is still unclear is what role blogs plays in site content. Blogging will not harm your ranking efforts. One of the many questions is how long will it take to rank. The other unknown is how many blogs are needed and at what frequency.
Time and Money

So you decided to start blogging, who is going to write the blogs? You first need to decided on how many blogs you want to write. Depending on how fast you write, it can take about 30 minutes per piece. If you want one blog a day, you are looking at 15 hours worth of work. You need to ask yourself, do I have the time to spend on blogging? There are several writing firms around to choose from. The average cost per blog piece is $20.00. It would be around $600 for one month’s worth of blogs. The normal time frame to rank is 6 to 9 months.
Content is slowing being pushed out by backlinks. Backlinks is not the new buzz word. Google counts the backlinks when assigning websites page ranks. There a several different types of backlink options, from social bookmarks to forum comments. The trick is to find the happy balance.
Linkwheel is the latest buzz word and SEO companies are now starting to market it. Linkwheel is in short, you submit an article and copy the link. Then you build backlinks for that link, using either directory submissions or social bookmarks. The article links to your site and you are pointing links to that article. When done correctly the ranking time frame can be cut down to 2 to 3 months.
Content is the slow old king. There are several options for backlinking strategies that now outperform content. In the story the tortoise and the hare, the hare finished so fast, he had time to do other things. If you speed up the process, you can move on to other keywords. You will also be able to spend less money on your original keywords.